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MTP Software News Release
MTP Software Releases Business Relationship Manager (BRM) 6.0
Latest release brings BI to the forefront.
Natick, MA - September 1, 2009
MTP Software, a leader in business software solutions for the
small-to-midsized enterprise, has announced the arrival of the latest edition
of its popular Business Relationship Manager (BRM) software.
BRM is a real-time, workflow-based relationship management system designed to provide small and
medium sized business with a comprehensive view of all client, prospect and partner activities.
BRM 6.0 provides real-time Web, Windows, and Smartphone access to key client information,
as well as even greater integration with MS Outlook. Users have information at their fingertips
whether in the office or on the road. Professional users can work completely from Outlook and
their Smartphone, while Power users can access the full breadth of BRM via the web or a fully
internet-enabled windows client.
BRM 6.0 also incorporates Time Management, to allow professionals to quickly
and easily capture their time and activities via their Smartphone, the Web or directly from MS Outlook.
"BRM 6.0 enables our customers to get their arms around their businesses and gain a greater understanding
into the key performance indicators that are driving their companies' success, as well as creating challenges."
said Brian Schoenbeck, MTP Software's Director of Product Development. "Bringing greater visibility into
how a company is really performing, and where the challenges lie, allows our customers to continue to grow
their businesses in a stagnant economy."
As with previous versions of the software, BRM 6.0 continues to be exemplary in the
area of user adoption. Martin Schneider, a leading CRM analyst from
The 451 Group, has recognized BRM's ability to overcome the adoption barrier that
is so frequently an obstacle to a successful software implementation.
"The idea here is to drive adoption among sales reps, who historically do not like
to change their methods or reenter contact data," Schneider wrote.
Frank Cincotta, the CEO and founder of MTP Software, framed the release of BRM 6.0 within
the larger context of the company's rapid growth and continuing success.
"As our economy begins to turn the corner, companies realize the importance of keeping costs under
control, and maximizing every opportunity." Cincotta said. "BRM 6.0 provides companies with greater
visibility into how they are performing, while removing the barriers that traditional
CRM systems put up, by eliminating any adoption challenges and allowing users to continue to work
with the tools they are already accustomed to working with."
About MTP Software
MTP Software is a leader in business solutions for the
small-to-midsized enterprise. MTP Software's products are designed to help
bring enterprise software to the SMB market, at a fraction of the cost.
Information about MTP Software's products and services can be found at
http://www.MTPSoftware.com/.
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